TODAY'S BUSINESS HEADLINES

China's CCTV launches global 'soft power' media network to extend influence

The China Central Television headquarters is seen in Beijing's central business district in December 2015 file photo. REUTERS

InterAksyon.com means BUSINESS

BEIJING - China Central Television (CCTV), Beijing's largest TV network, said it would launch a new global media platform on New Year's Day to help re-brand China overseas.

The new multilingual operation will have six TV channels and a new media agency, the network said on its website on Friday night. Its CCTV News channel will be rebranded the China Global Television Network, it added.

China has launched a number of "soft power" initiatives to expand its influence abroad, including other English-language media outlets.

Chinese President Xi Jinping urged the new network to "tell China stories well," the official Xinhua news agency reported on Saturday.

advertisement
OTHER BUSINESS STORIES
BREAKING NEWS